Is Samsung More Popular Than Apple in Korea?

Samsung vs. Apple in Korea

South Korea is a country known for its technological advancements, with two major tech giants, Samsung and Apple, dominating the market. Samsung, a South Korean company, has been around longer and is deeply rooted in the Korean culture. But is Samsung more popular than Apple in its home turf? Let’s take a look.

Samsung vs. Apple Market Share

According to the data from the Korean National IT Industry Promotion Agency, Samsung holds more than a 60% market share in the smartphone market, while Apple has less than 20%. In other words, Samsung is more popular than Apple in Korea.

To further support this claim, let’s take a look at the sales figures. In the second quarter of 2021, Samsung sold 7.5 million smartphones in Korea, while Apple sold only 1.8 million. That’s a big gap between the two tech giants.

Market Share Sales Figures (Q2 2021)
Samsung 60% 7.5 million
Apple less than 20% 1.8 million

Why is Samsung More Popular?

One of the reasons why Samsung is more popular in Korea is because it’s a South Korean company. Koreans are proud of their homegrown brands, and Samsung has been around longer than Apple. Samsung also has a more significant presence in Korea’s economy, with many Koreans working for the company.

Another reason is that Samsung offers more features and customization options in their smartphones. They also make a wide range of products, including electronics, appliances, and even shipbuilding.

Apple’s Popularity in Korea

Despite Samsung’s dominance, Apple still has a loyal fan base in Korea. Apple’s iPhones are known for their sleek design, user-friendly interface, and integration with other Apple products. Some Koreans prefer Apple’s ecosystem and are willing to pay a premium for it.

Apple’s popularity is also growing with the younger generation, who are more likely to be influenced by global trends rather than national pride. Apple’s marketing campaigns and cultural influence through music, movies, and TV shows also contribute to its appeal among the younger generation.


In conclusion, Samsung is more popular than Apple in Korea. Samsung’s presence in the country’s economy and culture, coupled with its range of products and features, has made it the preferred choice for many Koreans. However, Apple still has a loyal fan base in Korea, particularly among the younger generation.

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