Do Japanese Prefer iPhone or Samsung?

Japanese iPhone vs Samsung

Technology is constantly evolving, and there’s no doubt that smartphones have become an essential part of our daily lives. In Japan, Apple and Samsung are two of the leading smartphone brands that dominate the market. With a significant number of people owning a smartphone, it’s time to ask the question: Do Japanese prefer iPhone or Samsung?

Overview of the Smartphone Market in Japan

According to Statista, as of 2021, the smartphone penetration rate in Japan was at 70.3%, which is relatively high compared to other countries. In terms of smartphone brands, Apple and Samsung have a combined market share of 68.1%.

Brand Market Share
Apple 55.9%
Samsung 12.2%
Others 31.9%

From the table above, it’s clear that Apple has a more significant market share than Samsung in Japan. However, it’s important to note that the other brands in the market still hold a significant 31.9% of the market share.

The Advantages of Owning an iPhone in Japan

One of the reasons why many Japanese people prefer iPhones is because of their reliability and quality. Apple has a reputation for creating high-end devices, and Japanese consumers value this. Additionally, Apple provides excellent customer support, which is highly appreciated in Japan’s culture.

Another advantage of owning an iPhone in Japan is the exclusive features that Apple provides. For example, Apple Pay is widely used in Japan, and it’s a popular payment method that can be used in various stores and vending machines across the country.

The Advantages of Owning a Samsung in Japan

On the other hand, owning a Samsung smartphone in Japan has its advantages as well. Samsung devices offer a more diverse range of products, including devices in different price ranges. Additionally, Samsung’s newest models have excellent performance and features that are competitive with Apple.

Overall, Samsung provides an excellent alternative for Japanese consumers looking for something different from Apple.


So, do Japanese prefer iPhone or Samsung? The answer is not straightforward since both Apple and Samsung are popular brands in Japan. It ultimately comes down to personal preferences and needs. However, the data shows that Apple is more dominant in the Japanese smartphone market, with Samsung providing an excellent alternative to consumers who want something different.

Meta Description and Keywords

Related video of Do Japanese Prefer iPhone or Samsung?

Leave a Comment