Do Japanese Use iPhone or Samsung?

Japanese using smartphones

Technology has become an integral part of our lives, and smartphones are no exception. With the rise of smartphones, the competition between companies such as Apple and Samsung has intensified. But, what is the situation in Japan? Do Japanese people prefer iPhone or Samsung?

Brand Market Share
iPhone 52.6%
Samsung 7.4%

The Dominance of iPhone in Japan

According to the data from Statcounter Global Stats, iPhone dominates the Japanese smartphone market with a staggering 52.6% market share. On the other hand, Samsung has only a 7.4% market share in Japan. These figures show how much Japanese people love iPhones.

One of the reasons why iPhone is so popular in Japan is because of its brand value and quality. Japanese people are known for their love for high-quality products, and iPhone has a reputation for being a premium smartphone brand. The sleek design, ease of use, security, and reliability of iPhone are some of the factors that make it a popular choice among Japanese consumers.

Why Samsung Struggles in Japan?

Although Samsung is a popular brand globally, it has struggled to make a mark in Japan. One of the reasons could be cultural differences. For instance, Japanese people prefer products that are made in Japan. Samsung being a South Korean brand does not have the same appeal as Japanese brands like Sony, Sharp, and Panasonic.

Furthermore, Samsung’s marketing strategy in Japan has not been effective. The company does not invest as much in advertising and promotion as other brands, which could be a reason for its low market share in Japan.


So, to answer the question, Japanese people overwhelmingly use iPhone over Samsung. The reasons could be attributed to brand value, quality, and cultural differences. However, it is worth noting that there is still a sizable market for Samsung in Japan, and the company could potentially increase its market share with better marketing strategies.

List of the Reasons Why Japanese Prefer iPhone

  • High-quality
  • Brand value
  • Reliability
  • Security
  • Sleek design
  • Easy to use
  • Good customer service

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