Do Koreans Prefer Samsung or Apple?

Koreans using Samsung and Apple phones

South Korea is known for its technological advancements and is home to two major smartphone brands, Samsung and Apple. Both brands have a significant market share in the country, but which one do Koreans prefer?

According to a survey conducted by the Korea Creative Content Agency, 52.9% of Koreans use Samsung phones, while 45.3% use Apple phones. The remaining percentage is divided among other smartphone brands.

Table: Samsung vs Apple Market Share in Korea

Brand Market Share
Samsung 52.9%
Apple 45.3%

However, this doesn’t necessarily mean that Koreans prefer Samsung over Apple. The survey also revealed that brand loyalty plays a significant role in their purchasing decisions. 68.3% of Samsung users stated that they chose the brand because they have always used it, while 51.4% of Apple users stated the same reason.

Another factor that influences their choice is the price. Samsung has a wider variety of price ranges compared to Apple, which makes it more accessible to consumers with different budgets. Apple, on the other hand, is known for its premium pricing, which may limit its market share.

Pros and Cons of Samsung and Apple Phones

Both Samsung and Apple phones have their pros and cons. Here are some factors to consider:


  • Pros: Wide range of prices, customizable interface, expandable storage
  • Cons: Frequent software updates, bloatware, lower resale value


  • Pros: High-end design, user-friendly interface, app ecosystem
  • Cons: Limited customization, premium pricing, no expandable storage

Ultimately, the choice between Samsung and Apple phones comes down to personal preference and priorities. If you prioritize a customizable interface and expandable storage, Samsung may be a better option. If you prioritize design and app ecosystem, Apple may be a better fit.


While Samsung has a higher market share in Korea, brand loyalty and price also play a significant role in consumers’ decision-making process. Both Samsung and Apple phones have their pros and cons, so it ultimately comes down to personal preference. Regardless of the brand, Koreans are known for their love of technology and cutting-edge gadgets.

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