Asia has been a significant market for smartphone manufacturers, and with its vast population, tech companies are eyeing its potential. Smartphone companies such as Apple and Android have been competing with each other, trying to dominate the Asian market. But which is the more popular brand in Asia? In this article, we will dig deep into the stats and find out which smartphone brand is more popular in Asia.
Apple versus Android
Apple and Android have been two major players in the smartphone industry for a while now. Apple is known for its exclusivity and high-end smartphones, while Android phones are more affordable and come with a wide range of options. Both brands have their pros and cons, and people in Asia have different preferences and priorities when it comes to choosing a smartphone.
Market Share in Asia
The market share of Apple and Android in Asia has been shifting over the past few years. According to StatCounter, a web analytics company, Android has the highest market share in Asia with around 72%, while Apple has around 27%.
| Brand | Market Share |
|---|---|
| Android | 72% |
| Apple | 27% |
Reasons for Android’s Popularity
There are several reasons why Android is more popular than Apple in Asia. The first reason is the affordability of Android phones. Android has a wide range of phones that can fit everyone’s budget, making it more accessible to people with low-income backgrounds. The second reason is the availability of Android phones. Android’s phones are available in a wide range of stores, unlike Apple, which is more exclusive.
Reasons for Apple’s Popularity
While Android has a higher market share in Asia, Apple has managed to maintain its popularity among consumers. One reason for this is the brand’s exclusivity and premiumness. Apple products are often viewed as luxury items, making it more desirable to some consumers. Another reason is Apple’s after-sales service, which is known for its excellent support and customer service.
Conclusion
In conclusion, while Android has a higher market share in Asia, Apple still manages to maintain its popularity due to its exclusivity, premiumness and excellent after-sales service. However, it is important to note that people in Asia have different preferences and priorities when it comes to choosing a smartphone, and both brands have their pros and cons.