Is Apple or Samsung more popular in Japan?

Japan is known for its technological advancements and is home to some of the largest electronics companies in the world. Two of the biggest names in the electronics industry are Apple and Samsung. These two companies have been competing head-to-head for years, with each trying to edge out the other for the top spot in the market.

Market Share

When it comes to market share, it’s clear that Apple has a much larger presence in Japan than Samsung. As of 2021, Apple holds a 52.6% share of the smartphone market in Japan, while Samsung only holds a 6.7% share. This is a significant difference and shows that Apple is the clear leader in Japan when it comes to smartphone sales.

To further illustrate this point, let’s take a look at a table that shows the market share of both companies in Japan:

Company Market Share
Apple 52.6%
Samsung 6.7%

Brand Loyalty

While Apple may have a larger market share in Japan, it doesn’t necessarily mean that it’s more popular than Samsung. Many factors can affect a person’s decision to buy a particular brand, including price, design, and functionality. In Japan, brand loyalty is incredibly important, and many people stick with their preferred brand for years, if not decades.

According to a survey conducted by Mobile Marketing Data Labo, Apple users in Japan tend to be more loyal to the brand than Samsung users. The survey showed that 58% of Apple users in Japan said they would buy another Apple product in the future, while only 33% of Samsung users said they would buy another Samsung product.

Product Lineup

Another factor that could affect the popularity of Apple and Samsung in Japan is their product lineup. While both companies offer a wide range of products, Apple is known for its innovative and high-end devices, such as the iPhone and MacBook, while Samsung is known for producing a variety of products at different price points.

For example, Samsung offers high-end devices such as the Galaxy S21 Ultra, but it also offers more budget-friendly options such as the Galaxy A52. On the other hand, Apple primarily focuses on high-end devices and doesn’t offer many budget-friendly options.

Cultural Differences

Lastly, it’s important to consider the cultural differences between Japan and other countries when discussing the popularity of Apple and Samsung. Japan has a unique culture with its own set of values and traditions, and this can affect the way people view different brands and products.

For example, in Japan, there is a strong emphasis on quality and craftsmanship, which could be one reason why Apple is so popular in the country. Apple products are known for their sleek design, premium materials, and attention to detail, which are all valued by the Japanese.


In conclusion, while both Apple and Samsung are popular in Japan, it’s clear that Apple has a larger market share and a more loyal customer base. However, it’s important to consider other factors such as product lineup and cultural differences when discussing the popularity of these two brands in Japan.

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