Is iOS or Android More Popular in Japan?

Japan Mobile Phone Market Share

Japan is known for being one of the most technologically advanced countries in the world, with a high percentage of the population owning smartphones. However, when it comes to the battle between iOS and Android, which one comes out on top in Japan?

Market Share Comparison

According to a report by StatCounter, Android has a higher market share than iOS in Japan. As of October 2021, Android has a 57.22% market share, while iOS has a 42.05% market share. While iOS is still popular in Japan, the majority of smartphone users in the country prefer Android.

Mobile Operating System Market Share
Android 57.22%
iOS 42.05%

Reasons for Android’s Popularity in Japan

One of the biggest reasons why Android is more popular in Japan is due to the wide variety of phone manufacturers that use the operating system. Japanese consumers have a large selection of Android devices to choose from, whereas iOS is only available on Apple products.

Another reason for Android’s popularity is the cost of the phones. While Apple products are known to be expensive, Android phones come in a range of prices that are more affordable for the average consumer.

Brand Loyalty and Trends

While Android may be more popular overall in Japan, there are still many consumers who are loyal to Apple products. In recent years, there has been a trend of more Japanese consumers purchasing iPhones, especially the newer models.

Additionally, some Japanese consumers prefer iPhones due to their simpler user interface and design. However, these consumers are often willing to pay a higher price for the Apple brand.


In conclusion, Android is more popular than iOS in Japan due to the wider selection of phone manufacturers and affordable prices. However, there is still a significant portion of the population that prefers iPhones due to brand loyalty and design.

Related video of Is iOS or Android More Popular in Japan?

Leave a Comment