iOS is a mobile operating system created by Apple Inc. that powers the company’s line of iPhones, iPads, and iPods. Since its launch in 2007, iOS has become one of the most popular mobile operating systems around the world. In this article, we will discuss where iOS is most popular and its market share around the globe.
iOS Market Share by Country
According to StatCounter, as of February 2021, iOS’s market share is highest in developed countries, particularly in North America, Europe, and Oceania. In North America, iOS has a market share of around 63%, with the United States having the highest market share at 60.61%. In Europe, iOS has a market share of around 26%, with the UK having the highest market share at 50.44%. In Oceania, iOS has a market share of around 51%, with Australia having the highest market share at 57.9%.
| Country | iOS Market Share |
|---|---|
| United States | 60.61% |
| United Kingdom | 50.44% |
| Australia | 57.9% |
| Canada | 62.46% |
| France | 21.21% |
On the other hand, iOS’s market share is lower in developing countries, particularly in Asia, Africa, and South America. In Asia, the iOS market share ranges from 8% to 20%, with Japan having the highest market share at 20.82%. In Africa and South America, the iOS market share is around 10% and 15%, respectively.
Reasons for iOS’s Popularity
There are several reasons why iOS is more popular in developed countries. One of the main reasons is the high cost of iOS devices. iPhones and iPads are generally more expensive than Android devices, making them more attractive to affluent buyers in developed countries. Additionally, Apple has a strong brand image and reputation for quality and design, which appeals to consumers in these markets.
Another factor is the availability of apps in the App Store. The App Store has a wide range of high-quality apps, particularly in categories such as education, productivity, and entertainment. Many of these apps are exclusive to iOS, making it a more attractive platform for users who need specific apps or features.
Conclusion
In conclusion, iOS is most popular in developed countries, particularly in North America, Europe, and Oceania. Its popularity can be attributed to several factors, including higher device prices, a strong brand image, and the availability of high-quality apps. However, iOS’s market share is lower in developing countries, particularly in Asia, Africa, and South America.