Who Sells More: Apple or Samsung?

Apple and Samsung logo


When it comes to smartphones, two brands constantly come to mind – Apple and Samsung. Both companies have been dominating the market for years, but the question remains: who sells more, Apple or Samsung?

The Numbers

According to Statista, in the first quarter of 2021, Samsung shipped 76.6 million smartphones, making it the leading smartphone vendor worldwide. Apple, on the other hand, shipped 52.4 million iPhones during the same period. While Samsung is ahead in terms of units sold, Apple still managed to secure a 15.5% market share.To get a clearer picture, let’s take a look at the table below:

Brand Units Sold (Q1 2021) Market Share (Q1 2021)
Samsung 76.6 million 22.8%
Apple 52.4 million 15.5%

Why Samsung Sells More

Samsung has a wider range of smartphone options to offer, catering to different needs and budgets. They have high-end devices like the Samsung Galaxy S21 Ultra, but also offer more affordable options like the Samsung Galaxy S20 FE. In addition, Samsung produces a range of mid-range and budget phones, making their brand more accessible to the masses.

Why Apple Sells More

Apple, on the other hand, focuses on producing high-end devices that are associated with luxury. Their iPhones are known for their sleek design, cutting-edge technology, and user-friendly interface. The brand has a strong following and loyal customer base who are willing to pay a premium for the latest iPhone model.

Other Factors Affecting Sales

Aside from the range of smartphones offered and brand loyalty, other factors can affect sales. Marketing and advertising play a big role in attracting customers, as well as promotions and discounts. The COVID-19 pandemic has also affected sales, with some people holding off on buying new smartphones due to financial uncertainties.


In conclusion, while Samsung sells more smartphones in terms of units shipped, Apple still has a significant market share. Both companies have their own strengths and cater to different needs and preferences. Ultimately, the brand you choose depends on your personal needs and budget.

Related video of Who Sells More: Apple or Samsung?

Leave a Comment